Modern-day parents certainly have their work cut out for them, especially in the wake of the New Normal. With parenting trends pulling us one way or another, it’s hard to know what practises we should align ourselves to. That said, convenience and environmental consideration seem to transcend all generations and parenting styles and the need for biodegradable nappies has never been more topical than what it is today.
Meet Simpletous, a Melbourne-based business supplying Australian parents with quality nappies, wipes and bundles that are 80% biodegradable. What’s more, your biodegradable nappies arrive straight to your door, saving you that late-night dash to the supermarket in search of nappies. With Simpletous appealing to time-poor, quality-seeking and environmentally conscious parents – it’s a wonder we haven’t seen a nappy concierge service like this to date.
We were lucky enough to sit down with Founder and busy Dad, Nick Reid, to learn more about Simpletous and how it’s serving Australian parents.
Tell us about Simpletous – your brand message and goal in a nutshell?
Simpletous is all about helping parents save time & money. We deliver great nappy and wipes to the door at a fair price.
How did Simpletous come about (the idea, where you started, the vision, that first sale etc)?
As the Dad to three girls I have been privy to many nappy purchases over the years. As numerous situations unfolded – being caught out of nappies when we most needed them, the supermarket not carrying the size we needed, frustration with handling bulky purchases – I thought, it was 2019, surely there must be somewhere that we could just subscribe and have them delivered to our door regularly?
I also started to take into account the cost of each nappy and was floored by the pricing – surely there was a more competitive product on the market? But there was not, so we set about creating a service that would deliver great nappies at a competitive market price.
What’s been the most rewarding part of the journey so far?
Seeing so many parents take a punt on a new local brand has been great, and having people just take an interest in us through social media has been awesome.
What is your product line and how did you come to choose them?
We had two key drivers in establishing our product line – the environment and also aesthetics. Considering how many nappies the typical parent goes through – 1825 annually we worked out – we set out to ensure our products could be as gentle on landfill as possible. So our nappies are at least 80% biodegradable, which is more effective than many standard brands. Aesthetically, we are all about keeping things simple. We produce a plain white nappy, because so many nappies on the market today have busy and outdated prints.
We noticed with our girls that the prints were always visible through their clothing so part of our intent was to keep it simple!
We can tell you have curated an ethical and environmental brand with your biodegradable nappies, but what else sets you apart?
We know that our product works just as well as the bigger expensive brands, and we are priced about 30% cheaper which adds up to a few hundred dollars annually. We’d rather see our buyers spend that difference on something for their kids, or themselves.
What has been the best feedback so far about your products?
People just love that we are a simple offering, a good product at the fraction of what you will pay in-store, and delivered to your door.
Is there anything that new parents should be considering when choosing brands for their baby?
Obviously, it doesn’t hurt to chat with friends and family that have trodden the path before you, but also sometimes just go with your gut. Work out what is important to you and your family, as there are many products on the market and this will give you a basis to form your own opinions. We also always believe in supporting local where you can!
What does the future hold for Simpletous?
We are working to add more products to our line-up, enabling us to offer families a regular and more comprehensive delivery of the essentials that they need to keep their littlest housemates in order!
If you would like to trial our quality products for yourself, you can order a Simpletouse Starter Bundle for only $19.99 in size 2, 3, 4 or 5. Each bundle includes 1 pack of nappies (72 total( or nappy pants and 2 packs of our Comfort Soft wipes (160 total).
Where can people find you?
You can find out more about our brand and product offering on our website – www.simpletous.com.au
You can also follow us on Instagram at @simpletous, and Facebook at https://www.facebook.com/simpletous
It’s not surprising that Simpletous has been a hit with parents in Melbourne and beyond, meeting the need for a more environmental solution that saves parents money and time. You can read more Kids content here on our website.