Social media can be a maze of algorithms, hashtags and reels if you aren’t familiar with the platforms. These challenges won’t mean much to the personal user of social media, but if you are trying to promote your business on social media… it can be much more detrimental. Poor social media performance can impact you in more ways than one, being at least somewhat proficient in social media is a must. To learn the tools and practices your business needs for a great promotion on social media, try these 5 tips.
1. Premium story templates
When you post a story on Instagram it’s a great way to engage your customers and followers. Posting stories about the business, specials or events is one of the best ways to ensure your audience stays engaged with your business. Posting stories can be time-consuming and require a bit of effort. One of the easiest tools and tips you can do for better promotion on social media is purchasing premium stories templates.
These Instagram story templates help create uniformity to your stories and a brand association. The templates allow you to easily and quickly make any story look like you and your business. Not only are they a time saver, but they also give a real sense of professionalism to your posts which will help in boosting your engagement on social media.
2. Use an aggregation social media scheduling tool
Managing multiple social media accounts takes a lot of time, effort and raises the risk of accidentally posting on your personal accounts. The best way to manage your business social media is through a centralized social scheduling tool, like Hootsuite. These tools allow you to bring all of your social media management under one, simple and easy to use platform. Scheduling posts, tracking engagement and managing responses are just a few of the actions you can take to manage your social media through these platforms. Any business that finds social media hard or too time-consuming to drive promotion should definitely have one of these tools.
3. User-generated content
One of the best practices for any business to follow on social media is to drive user-generated content. User-generated content is in the name, you get your users or customers to post about your business on their accounts. An organic promotion like this is one of the best ways to reach new audiences and gain qualified leads, after all, it doesn’t get much better than word of mouth referrals. A great way to ensure your users or customers can share your content is by making it social media friendly.
Depending on what your business is, have a unique feature that is worth sharing, make the design of your products unique or even try running a competition to encourage sharability. Social media competitions help you gain followers, get your existing followers to share your content and encourage their friends to follow you too. These are great ways to get a burst of new eyes on your business and its social media pages.
4. Use a video tool
Video content gets a lot more engagement and shares than written or static content. With that insight in mind, one tip for better promotion is making more video content. If you aren’t a video producer or haven’t the first clue about post-production, don’t worry. There are many tools out there that help any business create engaging video content quickly and easily. Tools like biteable are specifically developed to take existing video content and break it down into social media gold. These tools have templates, music and even animation to help your business post engaging videos. Video doesn’t have to be a tough task when it comes to your social media, try a video tool to help you get started. Video can be costly, but it is a great way to promote your business on social media.
5. Be active
Being active on social media as a business isn’t just about posting or sharing stories. The best businesses do one simple practice when it comes to their social media and that is to participate. Commenting on others’ posts and responding to the comments you receive on your posts shows a genuine connection. Businesses that don’t respond will quickly see a decline in their engagement and followers as well. Taking time to respond and participate in your community will help drive promotion for your business on social media.
Social media can be a difficult nut to crack, especially when you want to promote your business on social media. There are simple tools and practices you can use to help boost your promotion and the profile of your business. If your business needs a helping hand in promotion on social media, try these tools and practices now. Check out our other Culture articles here. Follow us on Instagram to see how we use social media!