We love to hear about and support sustainable practises in Melbourne and beyond, which is why it was a delight to stumble on sustainablechoice.com.au. This independent platform is one of the first of its kind, with an ambitious mission to change the way we consume and hold the brands we love accountable when it comes to greener practices. If the name sounds familiar – you have likely seen the Sustainable Choice tram wrap which is making its way around Melbourne. So let’s get to know more about this platform and what it can offer you.
Brands that feature on Sustainable Choice will have their brand information, mission, commitments and products documented so that consumers can read more about their impact and see whether they align with their own. A brand that is making no sustainable efforts will not be seen on Sustainable Choice, giving those brands who are doing the right thing more of an edge and a great possibility of attracting conscious shoppers. Customers can browse the 13 categories that include beauty, utilities, automotive, fashion – and more. We have spent most of our time looking at the beauty and food and drink brands.
When perusing the website, we learnt that Dove has goals to halve its Greenhouse emissions and become carbon neutral in manufacturing by 2030. We also learnt that since 2020, Dove has sourced 100% of its raw agricultural materials sustainably. Some of the brands that feature on the platform are EuropCar, Boody, Zero Co and Sasse Skin.
Education on how to be more sustainable
It is fair to say that we could all be more sustainable in the way we live, work and consume. Sustainable Choice walks the talk with their compelling articles that feature many ways you can reduce your impact through small and large action. There is also interesting insights into brand perception and what is and is not present on labels, and how sometimes the onerous must be on the consumer to research their products. Finding and supporting reusable products is a great way to push this agenda and make it the priority of all brands.
My sister is an environmental scientist and so she is very diligent with the way she recycles and the brands she supports. When I shared this website with her she was surprised with what she learnt about some of the brands she hadn’t shopped from before, and she even said that the Sustainable Choice article she read about toothbrushes ending up in the ocean encouraged her to buy a bamboo one. Whether you are a beginner or intermediate with your sustainable habits – the platform offers education for every user.
Transparency through QR codes
Sustainable Choice is attempting to get brands to add QR codes to their labels which include comprehensive instructions on how to correctly dispose of the product’s packaging. It is all well and good for brands to produce their products through green processes, but closing the loop is important and that includes educating consumers on what to do when the product is finished. QR codes are the perfect solution as some products can be so small with not enough surface area to include recycling and waste steps. Given the way in which our society has embraced QR codes since 2020, we have muscle memory now and can easily scan the back of our butter container to be linked to a webpage with instructions and even pictures on responsible waste management.
Not only will these QR code instructions offer transparency, but they would also reduce the need for customer care and chatbots to field questions about what the packaging is made up of and how to dispose of the product. It is essentially an automated information point, and a great opportunity for brands to gain kudos with their target customer.
Be sure to check out Sustainable Choice and let us know what you have learned and which brands you have subsequently been converted to. We are passionate about sustainability here at Around Melbourne, so be sure to check out our other sustainable topics!