Pokemon GO was a phenomenon that attracted a wide net of users, but what about the musos out there? Well, Jack Daniel’s has connected Melbourne music lovers with the artists they love with an Augmented Reality (AR) hunt with incredible prizes on the table. Introducing, Jack Daniel’s Music Drop!
Jack Daniel’s Music Drop is a treasure hunt like no other, reimagining music distribution by enabling fans to collect unreleased music tracks from three Aussie bands – Stand Atlantic, Psychedelic Porn Crumpets and Winston Surfshirt. Melbourne music lovers can search for these treasures through the month of April, which can be found in virtual crates. Once the prizes are redeemed, they can be added to a ‘digital wallet’, and the hunt is open to Melbourne, Sydney, Adelaide, Perth and Brisbane.
What are the prizes up for offer?
There are loads of prizes to be won when playing Jack Daniel’s Music Drop. There is something for the music fans, Jack Daniel fans and even those vying for the major, once-in-a-lifetime prize. What you win and when you win will depend on how often you play, and the distance you travel. If you are someone who has a commute or gets around the city, then be sure to look around for crates.
Jack Daniel’s Music Drop Minor Prize
Winners of the minor prize will receive an online voucher code for $10 off Jack Daniel’s Ready To Drink or Jack Daniel’s Black Label 1lt! There are 10,000 Minor Prizes available. These vouchers can be used at a few different bottle shops so each state can redeem them.
Jack Daniel’s Music Drop Points Prize
Winners of the points will receive seven “Points” which will be stored in the entrant’s game wallet and can be redeemed in the in-App market. You can redeem a pack of “Collectable Content” for one of three music artists (which includes a behind-the-scenes photo or video, an artist voice note and a written lyric) can be redeemed for fourteen Points. The Collectable Content will be stored in their game wallet.
Jack Daniel’s Music Drop NFT Prize
Consists of one music NFT song from a single music artist, valued at $10.00 can be redeemed for an additional fourteen Points. An NFT Prize for a certain artist will only become available in the in-App market after the entrant has redeemed the Collectible Content for that music artist. The NFT Prize breakdown for music artists is:
- Winston Surfshirt – 4000 NFT Prizes;
- Stand Atlantic – 3000 NFT Prizes; and
- Psychedelic Porn Crumpets – 2000 NFT Prizes.
Jack Daniel’s Music Drop Major Prize
The winner of the Major Prize Draw will win a trip for two adults to Lynchburg, Tennessee, USA valued at up to AU$15,000.00 depending on the date and point of departure. Prize includes:
- Two x return economy airfares from the winner’s nearest capital city to Nashville, Tennessee, USA;
- Seven nights twin share minimum four-star accommodation in Lynchburg, Tennessee, USA;
- Return airport for accommodation transfers for two adults;
- A tour for two adults to the Jack Daniel’s Distillery in Lynchburg, Tennessee, USA; and
- Return accommodation to Distillery tour transfers for two adults.
How can I play?
You will have to be 100 metres from the boxes to redeem them, so tie those laces and start pounding pavement. Players can only redeem and interact with up to five boxes a day – so check back on your map each day for new opportunities to win!
- Go to jackdanielsmusicdrop.com and register with your email address. You will need to confirm you are over 21 to be able to enter the experience as there are drinking vouchers as prizes and the game is geared toward an adult market.
- Verify your account by clicking the ‘verify’ button in the confirmation email, sent to your email. You can log in through this link going forward rather than registering each time.
- In your wallet you’ll find a Jack Daniels box and how to play with instructions on how to interact with the experience.
- The best way to learn how to play is just by starting! You may need to adjust your location settings to allow for the AR to work.
Be sure to register and start playing! There are so many prizes to be found across Melbourne so jump into the map and see where the closest crates are in your area.